Selling your home on Long Island, with a plan you see first
The Full Exposure Marketing Method: every channel launched together, approved by you first.
Selling your home on Long Island starts before the sign goes up
Selling your home on Long Island is usually the biggest financial move a family makes in a decade, and most of the outcome gets decided in the first two weeks. The price you launch at, how the house looks online, and how many of the right buyers see it in the first few days. Get those right and the rest of the sale tends to follow. Get them wrong and you spend months chasing the market down.
We are Mark Vogler and Gina DeMaio, The Vogler Team at Berkshire Hathaway HomeServices Laffey International Realty in Huntington. We have closed about 150 homes across Nassau, Suffolk and Queens, and the sellers we hear from say the same things. "I don't want to be another listing to someone." "The last agent just disappeared once we signed." This page is for the homeowner who wants a sale handled by people who stay in it until the closing table.
If you are still deciding whether to sell at all, start with what your home is worth. If you already know you are moving, keep reading.
Talk to us about selling your home on Long Island
How The Vogler Team sells a Long Island home
Two people walk your house, and they look at it differently. Mark spent 30 years in construction and homebuilding. He sees the roof, the mechanicals, the addition someone put on in the eighties, and the things a buyer's inspector is going to write up. Gina spent 22 years as a hairdresser before real estate, and she sees the house the way a buyer feels it walking in: the light, the flow, the room that needs one less chair.
That walk-through is why our pricing holds up. We bring a range, walk the house, and then show you our price next to your number and exactly how we got there. The comp rules are strict and they are written out on our pricing page. You also see the whole marketing plan in writing before you sign anything, including the date we sit back down if there is no accepted offer in 30 days.
And we answer the phone. Not at 2am, we sleep occasionally like everyone else, but long after most agents have called it a night. Debra Brzozinski, our licensed field partner, covers showings and open houses when we are at another house, so your listing isn't left waiting on our schedule.
What you get when you list with us
Every listing gets a full launch plan, built around the home and the price. We don't hold the good stuff back for the expensive houses.
- A prep walk before the photographer. What to fix, what to store, what to feature. Small repairs found now are cheap. Found by an inspector, they turn into a credit. More on that in presentation.
- Your permits checked early. We send you to your town's building department for permits and certificates of occupancy, so an open permit is a phone call now instead of a delay in contract.
- Professional photos, video and a Matterport 3D tour, plus Zillow Showcase, a property website and a printed brochure.
- A Coming Soon push and paid targeted ads on Facebook, Instagram and Zillow, so buyers are waiting when the house goes live. See impact and campaign.
- RealtorSync for open houses and offers, so every visitor signs in by QR code and every offer comes through one link, in writing.
- A weekly update from us, with showings, feedback and what we think it means. You never have to wonder what is happening.
We handle all of the marketing, and you get your home's property website and a Just Listed card in the mail.
When an offer comes in
Price is only one line of an offer. On Long Island, the mortgage contingency, the size of the deposit, the closing date, and whether a buyer needs to sell first all matter as much. We lay every offer side by side in plain language and tell you which one we think is most likely to actually close, and why. When there is more than one, we handle it so every buyer gets the same clear instructions and you choose from the best each one is willing to do.
After you accept, inspection requests go agent to agent first and then to the attorneys. Mark's background helps here more than people expect. When a report calls something a major defect and it is a forty-dollar fix, he can say so, and when it is real, we tell you that too. You will hear about anything that comes up from us, not from a voicemail a week later.
Pull your permits before we list
One step we ask every seller to take before going on the market is a visit to the building department to pull the permits and certificate of occupancy for the house. It sounds like a chore, but it saves deals. A finished basement, a deck, a converted garage or an added bathroom without the right paperwork can stall a sale weeks after you accept an offer, when the buyer's attorney finds it. Knowing now gives us time to fix it, price around it, or explain it up front.
Selling your home across Long Island
We list homes from Queens out through Nassau and deep into Suffolk, and we sell them the same way everywhere. What changes is the town: the school district every buyer asks about, the style of house that dominates the block, the train station people drive to. Our pages for the towns we know best go into that detail.
- Selling a home in Huntington, where our office is on Main Street
- Selling a home in Northport, from the village to the harbor
- Selling a home in Deer Park, the town we both grew up in
Selling for a specific reason? We have pages for downsizing, selling during a divorce, and selling an inherited home. The full method lives on how we sell a Long Island home, and you can always go back to The Vogler Team home page.
Frequently Asked Questions
How soon should I call you before I want to list?
Earlier than you think. A few weeks gives us time to walk the house, check your permits at the building department, handle small repairs, and build the Coming Soon push. A rushed launch usually costs more than it saves.
Do I have to accept your price?
No. We show you our price, your number, and how we got there. If you want to start higher, we tell you plainly what we think, and then it is your call. The day 31 check-in is already on the plan either way.
Do I need to fix everything before we list?
No. We walk the house, and Mark separates the fixes that protect your price from the ones that don't matter. Most sellers do a short list of small things, not a renovation.
Will I be at the showings?
Usually not, and buyers relax more when the owner isn't there. We or Debra are at the house, and you get feedback in your weekly update.
Selling Your Home by neighborhood
