The method
How we sell a Long Island home
We walk your house together, you see our price and the whole plan before you sign, and our listings typically launch with photos, video, a 3D tour and a full Coming Soon push.
The short version
A lot of homes on Long Island get sold the same way. The agent quotes a big number to win the listing, puts the house in the MLS, and waits for the phone to ring. When it doesn't, the price comes down and the agent gets harder to reach.
We do it differently, and we put it in writing before you sign anything. We walk your house together first, and Mark brings 30 years of construction to that walk. We show you our price and how we got there, side by side with the number you were hoping for. Then your home gets the Full Exposure Marketing Method: professional photos and video, a Matterport 3D tour, Zillow Showcase, a property website and brochure, paid targeted ads, and a coordinated Coming Soon push, all launched together instead of trickling out.
It comes down to four things: Equity (pricing that holds up), Presentation (how your home looks before anyone walks in), Impact (putting it in front of people who weren't searching yet), and Campaign (launching it on a plan instead of posting it and hoping). And through all of it, we pick up the phone. Not at 2am, we sleep occasionally like everyone else, but long after most agents have called it a night.
Equity: a price you can stand behind
Your home is probably the biggest thing you own, so the price is where we start, and where we slow down.
We come in with a range, not a number pulled out of the air. Then the two of us walk the house with you. Mark looks at it the way a builder does: the roof, the windows, the mechanicals, the additions, what was done well and what a buyer's inspector is going to circle. Gina looks at it the way a buyer will feel it, room by room. Then we sit down together. We give you our professional advice on price, we listen to what you think and feel, and we decide on it with you.
Our comps follow strict rules, because those are the rules an appraiser follows. Same town. Same school district. Same style of house, so a high ranch is compared to a high ranch, never to a one-level ranch. Close in size. Sold in the last three to six months. If there aren't enough, we tell you exactly how far we had to reach and why.
Then we ask you what number you're hoping for, and we put both on the table: ours, yours, and how we got to ours. If you want to start higher than we'd recommend, we'll tell you plainly what we think, and then we respect your call. Here's the safety net: with System 31 from Berkshire Hathaway HomeServices, if there's no accepted offer in 30 days, we sit back down on day 31 and look at what the market is telling us. That date goes on the plan before you sign.
What we won't do is hand you an inflated number just to get the listing. A house is worth what a buyer will actually pay. Starting from that is how you end up with more money, not less.
How we sell a Long Island home
Presentation: how your home looks before anyone walks in
Most buyers meet your home on a phone screen first. They decide in a few seconds whether it's worth a visit. So everything a buyer sees is decided before your house goes public.
Before the photographer comes, we walk through what to fix, what to clear out, and what to feature. Mark's eye matters here too, because small, cheap repairs often protect a lot of value at inspection. We'll also send you to your town's building department to pull your permits and certificates of occupancy, so we know about any open permits before a buyer's attorney finds them. Surprises cost money late in a deal. We'd rather find them early.
Then the shoot: professional photos, video, and a Matterport 3D tour, all in one day. We write your description in two versions, the short one the MLS allows and a longer one that tells your home's story. You get a printed brochure and a property website of your own, with the tour and video built in.
The goal is simple: when a buyer finally walks through your front door, the house should feel even better than it looked online.
Impact: in front of buyers who weren't searching yet
The MLS reaches buyers who are already looking. That matters, but it's only part of the market. The neighbor's sister who's been thinking about moving back to Long Island isn't on Zillow every morning. She is on Facebook and Instagram.
So we put your home where people actually spend their time. Our listings typically get paid, targeted ads, aimed at the people most likely to buy a home like yours, not just whoever happens to be scrolling. Coming Soon posts go up on Facebook and Instagram before the listing is live, along with Zillow Showcase, which every one of our listings gets. Showcase is Zillow's upgraded listing, with the interactive floor plan and virtual tour front and center. Your video tour goes on our YouTube channel. Just Listed posts go out on Facebook and Instagram, and the home goes on Facebook Marketplace too.
Then we go to the people most likely to care. We email our sphere, a network we've built over decades, including Gina's 22 years of relationships from before real estate. We send Just Listed cards in the mail. And we go through our own list of buyers, match the ones looking for a house like yours, and write to each one personally.
We won't promise you "maximum exposure." It's a phrase, and you can't count it. What we can tell you is where your home will appear and when, and that we handle every piece of it.
Campaign: we don't just list a home, we launch it
Posting a house and waiting isn't a plan. A launch is. Every listing runs on a written calendar, from the first Coming Soon post through the first open house, so nothing goes out late and nothing goes out alone.
Before live day: Coming Soon on Facebook, Instagram and Zillow, the sign in the yard, the video scheduled, and your offer link and disclosures set up through RealtorSync, so serious buyers can see everything and submit an offer cleanly.
Live day: the listing goes active on the MLS and on Zillow, Just Listed posts go out, the cards land in mailboxes, and our matched buyers hear from us directly. We send you your home's property website, and a Just Listed card lands in your mailbox too.
Open houses: we plan the dates with you. Visitors sign in with a QR code, and every one of them gets a follow-up. You get a recap afterward with who came through and what they said.
Every week after: an update from us, written or by phone, with what's happening, what buyers are saying, and what we recommend next. If day 31 comes without an accepted offer, we sit down together, look at the numbers, and decide the next move with you.
And you can call us. During the whole thing, not just while we're signing the paperwork. That's the part people tell us they remember most.
This page describes how we generally work with sellers. It isn't legal, tax, or financial advice. Your attorney and your accountant are the right people for those questions, and we're happy to introduce you to a few we trust.
Frequently Asked Questions
Do I have to list at the price you recommend?
No. We show you our price, your number, and how we got to ours. It's your house and your call. With System 31, if there's no accepted offer in 30 days, we sit back down on day 31 and look at what the market is saying.
Why do you walk the house before you give me a price?
Because condition changes value, and you can't see it from a computer. We walk it together. Mark spent 30 years in construction, so he spots what a buyer's inspector will find, and what a small repair now could protect later.
Where will my home be advertised?
The MLS, Zillow with Showcase, paid targeted ads, Facebook, Instagram, Facebook Marketplace, our YouTube channel, a property website of its own, Just Listed cards in the mail, our sphere email, and personal notes to matched buyers.
Can I reach you after I sign?
Yes, that's the point. We answer the phone well into the evening for the whole sale, not just while we're signing the paperwork.
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